A video made by The Big Issue and Gravity, a local behavioural change agency, has won an international award.
Centered around the idea of creating a “smart bib” for vendors, it aimed at combatting the low spirits vendors experience when they struggle for attention from motorists.
These vendors, or micro-entrepreneurs, are doing all they can to keep a positive outlook despite experiencing indifference at times.
“So,” Gravity asked, “how could we combat empathy, break down barriers and encourage people to see the person standing there – with their personal story, struggles, dreams and ambitions?”
The answer was to create bibs that draw attention by giving motorists information on the goals and progress of the vendors.
It’s been so effective that it’s won a Nudge Award, the world’s first behavioural change award. It was started at Stanford University by psychologist Amos Tversky. (For more, see thenudgeawards.com) And here is the link to the video: https://www.youtube.com/watch?v=A04wj0XRWso