Dear friends of the Big Issue
Thanks to the combined fundraising genius of Stacey Varkel and Cara Saven – we have launched the Big Issue Big 200 campaign to get 200 people to pledge R200 per month to The Big Issue to fund our monthly operational deficit and allow us to continue to do the work we’ve been doing for the past 20 years.
Because of our monthly operating shortfall, The Big Issue constantly faces financial pressure which focuses our attention away from much needed consolidation and expansion. If we are assured of R40 000 in donations per month through The Big Issue Big 200 campaign, we can turn our attention to the bigger picture of laying the foundation for the organisation’s sustainability.
We urgently need to:
1.increase our sales by expanding our footprint with satellite distribution depots outside of the Cape Metro and recruiting new vendors in those areas;
2.launch branded products to complement the print magazine and fully exploit our brand;
3.target advertisers and negotiate deals for advertising in the magazine to increase our earned income;
4.create relationships with potential government and corporate funders for longstanding support;
5.pursue alternative revenue streams;
Spread the message as far and wide as you can – if each one of you gets at least 5 friends/colleague/family members to pledge their R200 per month, we’ll get there in no time. And it’s so easy to do.
1. SET UP A MONTHLY STOP ORDER FROM YOUR BANK ACCOUNT INTO THE FOLLOWING BANK ACCOUNT:
Account name: The Big Issue
Bank: Standard Bank
Account number: 072027282
Branch: Blue Route, Tokai
Branch code: 025609
Account type: Current
Reference: Your name/BIG200
2. EMAIL firstname.lastname@example.org / email@example.com CONFIRMING YOUR PAYMENTS SO WE CAN ADD YOU TO OUR BIG ISSUE BIG 200 WALL OF FAME (IF YOU SO WISH) AND SEND YOU A S18A TAX EXEMPTION CERTIFICATE AT THE END OF THE FINANCIAL YEAR.
The Big Issue
66 Newmarket Street
Cape Town 8001
Cape Town 8000
If you prefer to make a once-off donation, you can do so via Snapscan with the QR code here.
Please tweet, RT, post it on Facebook, Like it, talk about it, email it – help us get the message out there.
Thank You for your Support. And a Big Thank You from all our Vendors!